CW2 Powerpoint

Explore Research B FT1505

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Bibliography 1

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Bibliography 3

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Bibliography 2

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The talk with  Zowie Broach from Boudicca was both inspiratonal and fulfilling.  She stated that it was okay to think of subjects which have no relation to fashion or art.

Zowie and Brian, Explore Research B 2011

The duo who both studied at Middlesex Polytechnic, established Boudicca the label in 1997. In 2002 they showed their first collection at London Fashion Week.

The company was named after mythical figure and female warrior queen Boudicca (Boadicea) of the Iceni people in Eastern England. She was the one that made political decisions without the presence of men.

Queen Boudicca, Bookish 2011

Autumn/Winter2006, 2006

“We are driven by ideas not money….pure creative drive”- Zowie Broach, March 2012.

Autumn/Winter 2004, 2004

The designers have filed for bankruptcy on several occasions. After doing a few catwalk shows they realised the expense of displaying their clothes for a few minutes. They have and are still considering others ways to maintain the staying power of the brand.

Wode: The fragrance

Wode fragrance, A,Frost 2008

The idea behind the fragrance which sprays blue but quickly disappears related back to Queen Boadicea.

The warrior and her tribe would paint themselves in a cobalt blue paint giving them a mythical look when going to battle.

Queen Boudicca covered in blue, J, Bratton 2009

Queen Boadicea killed herself after defeat to the Romans by swallowing the hemlock which is an extract from Wode.

Wode spray cans, A, Frost 2008

The fragrance comes in a spray can and when it touches the clothes or skin it is a vibrant blue but eventually it fades and leaves only the scent.

Wode on my skin, 2012

as it disappears....


Zowie finished the talk by stating that its important that as designers in a competitive industry its necessary to fcous on strengths and what we WANT to do as designers.


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British Style Genius: Part 5

British Street Style

The Teddy Boys

In 1954 a sub-culture called the Teds existed.

Teddy Boys 2011

They came before the Rock ‘n’ Roll era and wore long jackets dressed in an Edwardian style.


  • crepe sole shoes
  • wore drain pipes which had to be both 15 inches wide and the hem and knee
  • jackets with velvet collars and cuffs
  • Oxford gentlemen
  • taken on by selling black market goods
  • classed as hooligan
  • carried flick knifes which became symbolic
  • embraced Wild West Style
  • listened to American music
  • bright coloured socks


The Mods

The Mods were clean cut and subtle regarding rebellion. They remained well-dressed while working.


Mods were inspired by French cinema, Jazz and ‘la dolce vita’

They were often seen driving around on scooters.

Typical Mod scooter,

Style paid very careful attention to detail. Trousers had a low fit with frog mouth pockets and the trouser hems had to be longer than front. It was common for Mods to refuse to let people know where they purchased their clothes from.

A popular brand choice for Mods was Fred Perry as he created breathable garments because they did not likre to sweat. 2009



Influenced by American astronauts, they wore regimental battle-wear.

They wore Levi jeans, Dr Martens, braces,  ginghm button-down shirts, mohair suits with hankerchiefs and tartan. The size of the tartan worn determined the status in a skinhead crew.

Their style was influenced by the arrival of the Windrush ship from the Caribbean which brought in  West Indians to do labour work. They came wearing porkie pie hats.

The short hair was a style statement which often meant short tempers.


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British Syle Genius: Part 4

By Royal Appointment

British style is often defined as classic country clothes and makes you think of the old England style and the Queen.

Designers such as Dolce & Gabbana made ‘Royal’ dressing fashionble.

Dolce&Gabbana 2012



The company was founded in 1854 by John Barbour who invented the first motorcycle jacket. State of the art technology and functionality are the most important factors in their designs.

Barbour, Birthnells

Barbour if the number one choice for Royals.

Princess Diana, 2011

The Queens fashion consist of:

  • Barbour jacket
  • Tweed skirt
  • Headscarf
  • Knitted twin-set
  • Pearls

    The Queen 2011



The design has been associated with the Royals for 150 years. Queen Victoria wore a tartan dress at the age of 16.

Queen Victoria 2011

Tartan is a traditional British material  with great quality. It is used by British designers like Aleaxander McQueen and Vivienne Westwood.

Vivienne Westwood Tartan, V and A Museum

Alexander McQueen focus on 


The latin word translates into ‘watershield’ and was originally created for military purposes. The company was founded by John Emery in 1881 and began with the famous trenchcoat. The brand was essential during the first World War.

Aquascutum trenchcoat

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