The Pure Exhibition in Olympia, west London is a seasonal trade show where buyers can explore new or current brands and select whom they would want to stock in their retail store.
- 10am Arrival
- 11am Pure catwalk
- 11:45 Trend report
- 12:30 WGSN catwalk
It was my first experience at a trade show and it was interesting to see how a variety of brands were exhibiting themselves.
During the day I visited various stands and spoke with a few of the assistants about the particular brands, watched fashion shows and went to WGSN lectures.
Images from Pure catwalk
WGSN Trend Report
Trend: Eco Hedonsim
The talk was informative, thorough and related with other modules. It clearly stated the colours, shapes and key pieces for Autumn/Winter 2012/13 trends.
The only disappointing factor of the Pure Exhibition was the many tempting garments that I would have contemplated purchasing but was unable to do so!!
I have gained knowledge into the trading side of fashion and awareness of how I can promote my brand has increased.