Pure Exhibition

The Pure Exhibition in Olympia, west London is a seasonal trade show where buyers can explore new or current brands and select whom they would want to stock in their retail store.


  •  10am Arrival
  •  11am Pure catwalk
  •  11:45 Trend report
  •  12:30 WGSN catwalk

It was my first experience at a trade show and it was interesting to see how a variety of brands were exhibiting themselves.

During the day I visited various stands and spoke with a few of the assistants about the particular brands, watched fashion shows and went to WGSN lectures.

Images from Pure catwalk

WGSN Trend Report

Lorna Hall, Senior Reatil Editor

Trend: Eco Hedonsim

Eco Hedonism

The talk was informative, thorough and related with other modules. It clearly stated the colours, shapes and key pieces for Autumn/Winter 2012/13 trends.

Pure catwalk

Kat Von D

The only disappointing factor of the Pure Exhibition was the many tempting garments that I would have contemplated purchasing but was unable to do so!!

 I have gained knowledge into the trading side of fashion and awareness of how I can promote my brand has increased.

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