The talk with Zowie Broach from Boudicca was both inspiratonal and fulfilling. She stated that it was okay to think of subjects which have no relation to fashion or art.
The duo who both studied at Middlesex Polytechnic, established Boudicca the label in 1997. In 2002 they showed their first collection at London Fashion Week.
The company was named after mythical figure and female warrior queen Boudicca (Boadicea) of the Iceni people in Eastern England. She was the one that made political decisions without the presence of men.
“We are driven by ideas not money….pure creative drive”- Zowie Broach, March 2012.
The designers have filed for bankruptcy on several occasions. After doing a few catwalk shows they realised the expense of displaying their clothes for a few minutes. They have and are still considering others ways to maintain the staying power of the brand.
Wode: The fragrance
The idea behind the fragrance which sprays blue but quickly disappears related back to Queen Boadicea.
The warrior and her tribe would paint themselves in a cobalt blue paint giving them a mythical look when going to battle.
Queen Boadicea killed herself after defeat to the Romans by swallowing the hemlock which is an extract from Wode.
The fragrance comes in a spray can and when it touches the clothes or skin it is a vibrant blue but eventually it fades and leaves only the scent.
Zowie finished the talk by stating that its important that as designers in a competitive industry its necessary to fcous on strengths and what we WANT to do as designers.